Advertising

online and offline advertising methods

lookalike audience

Ignite Your Business with Facebook Lookalike Audience

I love Facebook marketing. Compared to the expense and uncertainty of my advertising in the 1980s, Facebook is a dream-come-true. John Wanamaker, the pioneering 19th-century retailer and department store entrepreneur, summed-up my advertising anxiety succinctly: “I know half my advertising works but I don’t know which half.” Lookalike Audience changes the face of marketing Until […]

Continue Reading
newspaper ads

When to Use (or Avoid) Print Advertising

To paraphrase Mark Twain: “The reports of (print advertising’s) death have been greatly exaggerated”. It’s true that the effectiveness of print advertising has been greatly diminished by digital marketing platforms. Marketing agencies report that digital ads are seen by more people than print ads, by a huge margin. Digital ads are cheaper as well. But […]

Continue Reading
advertising image

Transform Your Advertising With Powerful Images

Blink. No, really; pause for a second, blink, and pay attention to the speed of your eyelids. An average blink takes about half a second to complete. The New York Times recently quoted Google research demonstrating that “web surfers” will dump your website in favor of a competitor’s if the competitor’s site loads just 250 […]

Continue Reading