Marketing

Marketing Antique Stores online and offline: websites, advertising, promotions | Sell More Antiques

millennials

Ignite Sales by Marketing to Millennials

Last fall the antiques world was set a buzz by multiple sightings of singer-songwriter Taylor Swift shopping for antiques. For a brief moment, dealers hoped that the young star’s interest in antiques would spawn a renaissance in antiques buying among other Millennials. We’re still waiting for that to happen. Those darned Millennials. As a group […]

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antique dealer dicker day

Kick off the New Year with Dealer Dicker Day

For many antique dealers, the month of January represents the “after Christmas doldrums.” Customers are scarce, sales are down, and gray winter skies cast a pall over shopping excursions. What January needs is a little “sales sunshine”: an event that’s fun and social and enticing enough to get customers out of their homes and into […]

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Email Marketing Success

Six Tips for Email Marketing Success

Email marketing is reported to be the second most-used online marketing tool, second only to search marketing.  According to Internet World stats, more than 360 million people use the internet every day.  More than half of those people use their email account daily, which means that every day almost two hundred million people open their […]

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marketing videos

Create Marketing Videos in Three Steps

Keeping up with trends in internet marketing can be challenging.  Currently, marketing videos are all the rage.  Video is everywhere, and for good reason. Written messages do not carry the persuasive weight of a well-produced video.  Delivering your message content in more than one medium satisfies the different learning styles that people have. Not everyone […]

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Top Three Antiques Marketing Tactics

Top Three Antiques Marketing Tactics

There are times when antiques marketing seems like a giant game of whack-a-mole. You might recall whack-a-mole from your last visit to an arcade: A lighted game console sits on the floor, a player facing a horizontal playing surface containing a dozen (or so) holes. When persuaded by sufficient quarters, toy moles begin to randomly […]

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marketing with memes

Boost Traffic by Marketing With Memes

I love marketing with memes. When I’m on Facebook, nothing inspires me to click “share” faster than a clever meme. Chances are you’ve seen memes as well, but you may not have known what they were called. Memes are captioned images that contain a pithy saying or sarcastic comment. Social Media is full of them, […]

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facebook marketing

Why Your Facebook Marketing Isn’t Working

The topic of discussion at a recent small business gathering was “What’s new in your marketing plan for 2016?” My answer was “Nothing so far.” Perhaps if an entrepreneur develops a new platform that combines some of what I’m already doing, I’ll consider making some changes. In the meantime it’s status quo for me. I […]

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antiques tourism

Boost Sales With Antiques Tourism

“All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” — Leo Tolstoy When Tolstoy made this point, I’m sure he wasn’t foreshadowing the modern antiques tourism industry. Even so, there is a lot of “coming and going” occurring in the U.S., and in the […]

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capture attention

Capture Attention Merchandising with Sight, Sound, and Smell

The classic sales formula is AIDA: capture Attention, pique their Interest, stoke Desire, and convince them to Act (buy). Selling has never been that simple, but as a process the formula offers good advice.  Marketing is part of the sales process: it’s what connects us to prospects and turns them into customers. I’m happy to […]

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pinterest logo

Pinning Down Pinterest Marketing Basics

As a small businessman, I’m very conservative (read: cheap) with my resources. I’m tight with my money and even tighter with my time, because I don’t have an excess of either to squander. Consequently, I’m very reluctant to jump onto the latest bandwagon because I’ve found that too often those wagons don’t go anywhere. Remember […]

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