Merchandising

Merchandising an Antique Store, creating displays, setting traffic flow in order to sell more antiques

turn antique mall browsers into buyers

How To Turn Antique Mall Browsers into Buyers

A friend who is an antique dealer says he likes to visit antique malls so that he can see how much other dealers are getting for their wares. I pointed out that what he was actually seeing was the prices that dealers weren’t getting, since all the items he would view were unsold. “Yeah,” he […]

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nostalgia

Is Nostalgia Fostering Better Mental Health?

It was pure nostalgia. The classic car cruise-in was a hit, judging from the size of the crowd. Classic and antique cars were parked up and down Main Street in Galax, Virginia, and more were circling the block in an impromptu parade. Radios blasted 1950s Doo-Wop and Rock n’ Roll; every 20 feet one song […]

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product descriptions

Sell More with Better Product Descriptions

“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean — neither more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “which is to be master — that’s […]

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