Keeping up with trends in internet marketing can be challenging. Currently, marketing videos are all the rage. Video is everywhere, and for good reason. Written messages do not carry the persuasive weight of a well-produced video. Delivering your message content in more than one medium satisfies the different learning styles that people have. Not everyone learns well through reading; some people learn better by hearing a message, some by seeing pictures of the message process. The combination of video marketing with the written and spoken word is powerful indeed.
Marketing videos are not for everyone
Note my statement above: “well-produced video”. Some who try video marketing would be better off to leave it alone. Just because one has the ability to make a video, doesn’t mean that it should be done. Video that is poorly scripted, has poor sound quality, and numerous background distractions is best left alone. In 2019, we’re all accustomed to high-quality video and audio and most of us have a low tolerance for crappy productions. We’ll switch off a video as quickly as we’ll change the channel on our televisions.
Creating marketing videos doesn’t have to be complicated
Having said that, let me say that you don’t have to be a genius to employ video marketing. Many website videos come directly from YouTube, and are embedded in the web page. Once once knows what they are going to write about, it only takes about an hour or so per page to browse through the YouTube offerings on the subject, and chose one that adds something to the discussion. Your well-curated YouTube videos could save your readers hours of searching for information, and they will appreciate your effort. Also, having a video as well as written content may keep visitors on the page longer, which will help in the page ranking and SEO.
For those interested in trying video marketing, you don’t need to spend thousands of dollars or have a degree in film production. The easiest way to create video is to upload your own photos to an online video maker. You’ll be astonished at the quality of such videos. Best of all, the resulting videos feature your inventory. What could be more personalized and unique?
Typically, there are three steps in creating marketing videos from your own photos:
- Select a storyboard template
- Add your photos or choose from a stock library
- Make it your own: add your logo, adjust colors, fonts, music, or adjust your video’s aspect ratio to optimize for Facebook, Instagram, or YouTube.
Here’s an example of creating marketing videos using Biteable:
Once you have your video, don’t settle for publishing just on YouTube. Expand your video marketing by publishing on as many video sites as you can, and link them all back to your site. That way, your one-way, inbound links will increase and your search engine rankings may improve. You can quickly easily (and for free) distribute your videos to the top 15 video sites by using a service called Tube Mogul. If your video gets traffic on the video sites, you will get a corresponding increase in traffic to your own website.