May 2017

auction

Absolute vs. Reserve Auctions: Is it Legal to Retract a Bid?

OK, auction buffs, its pop quiz time! Here’s the scenario: You’re at an auction, and the lot being offered is a Conoco sign. There are four primary bidders. Bidder A drops out at $200; Bidder B drops out at $300, and Bidders C and D drive the bidding up to $600. Bidder C then bids […]

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facebook build trust

5 Ways to Use Facebook to Build Trust

Walking down Main Street in Mt. Airy, N.C., I feel like I’ve stepped into a 1960s sitcom. Mt. Airy, the boyhood home of Andy Griffith, was the inspiration for his television home town of Mayberry. As I stroll by Floyd’s Barber Shop, I peek inside and notice that all the chairs are full. Not the […]

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cut prices

The Pain of Cutting Prices to Move Stale Inventory

I like having money to spend. I try not to spend it, but just having money and knowing that I could spend it if I wanted to feels good to me. I don’t think that I’m alone in feeling this way, either. Money affects people in physical ways and I recently stumbled onto proof that […]

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compare

Do You Base You Antique Prices on Value, Cost or Gut Feelings?

Have you ever seen the Edvard Munch painting “The Scream”?  If Munch doesn’t ring a bell, recall the scene in the movie “Home Alone” in which Macaulay Culkin shaves for the first time, and then applies after-shave to his raw face: hands slapped over his ears, eyes as big as saucers, he emits a scream […]

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inventory pricing

Inventory Pricing Has Nothing To Do With ‘Fair Value’

I’m a sucker for a bookstore. I can’t seem to walk past one without going in, and I seldom go in without buying something. This has been a lifelong affliction of mine. When I was a teenager, my mother once asked me, “Why do you buy more books when you haven’t read all the ones […]

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junk mail

What Antique Dealers Can Learn from Junk Mail – Part 2

In Part 1 of What Antique Dealers Can Learn from Junk Mail, we discussed the criteria for developing a good display ad. Next, let’s apply the guidelines to our sample ad and see what we can come up with. The most important part of a display ad is the headline. Headlines, whether online or in […]

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junk mail

What Antique Dealers Can Learn from Junk Mail

I have a confession: I am a junk mail junkie. Unlike most sensible people (you, perhaps?) who throw junk mail into the trash, I read everything. Offers for credit cards and insurance, car dealership flyers, coupon mailers, newspaper ads, and long-form sales letters get read from beginning to end. I’ve been doing it for 40 […]

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writing product descriptionss

Four Tips for Improving Your Product Descriptions

Earlier this year, Google revised its search-results ranking algorithm in a way that will help some online sellers and hurt others. Google constantly makes “corrective” adjustments to its algorithm, in an attempt to provide better search results for users and quash those webmasters who try to “game” the system in order to gain page position. […]

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judge

Can Your Antique Appraisals Land You in Court?

It’s well established that one of the root causes of the recent U.S. banking crisis was over-inflated and poorly researched property and housing appraisals. Poor appraisals that resulted in a financial crisis are not new: faulty appraisals were also at the root of the Savings and Loan failures of the 1980s and 1990s. In both […]

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change

Elements Shifting Power from Antique Dealers

In October of 1991, the strongest storm in recorded history hit off the coast of Gloucester, Maine. Created by three storms combined into one, it was dubbed “the perfect storm,” and created almost apocalyptic conditions in the Atlantic Ocean. The storm was recounted in the book The Perfect Storm by Sebastian Junger and the Warner […]

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