Low Overhead. No Employees. What’s Not to Like?
Whether you already operate an Antique Mall booth—or another type of antique business—this book is for you. It is designed with one purpose in mind: to help antique dealers make the connection between their inventory and their money. Inventory—buying, pricing, displaying, and selling it—is at the core of a dealer’s “business puzzle.” Dealers who fail to grasp inventory essentials will struggle and risk failure, and it won’t be because they can’t make a profit. Forty percent of all small businesses that declare bankruptcy are profitable, they just run out of cash.
How to Make Money With An Antique Mall Booth
This book will point out a few of the common traps that startup retailers—and some old-timers—fall into. Once you know what the traps look like, you’ll be able to avoid them. If you already find yourself in a financial tight spot, you’ll learn a few tactics that will put you back on solid ground. Here’s a small sample of what you’ll learn in this book:
- How to make money with an antique mall booth
- How to make your booth stand out from the competition.
- Eight tactics that will turn your booth into a selling powerhouse.
- Five tips for buying right: practice these techniques, and you’ll seldom overpay for inventory.
- A simple formula for knowing how much inventory you’ll need. Never be stuck with dead inventory again!
- How much you’ll have to charge to make a profit.
- Ten pricing tactics that will keep your inventory moving.
- Five strategies to sell more without taking markdowns.
- When—and how much—to take markdowns; timing is everything!
Start With What You Know
This book presupposes that you already know something about antiques. I won’t tell you which items you should stock or what items are hot-sellers; all that information is available elsewhere. Instead, my purpose is to present the basics of running a profitable mall booth. Although my focus is Antique Mall dealers, the principles apply to retail stores of any type or size.