Marketing

Marketing Antique Stores online and offline: websites, advertising, promotions | Sell More Antiques

yelp online reviews

Six Fixes for Your Online Reviews

Whenever I travel, my first order of business (after checking into a hotel) is to browse through the yellow pages. I can tell a lot about a town’s economy by looking through their phone book: What types of businesses are around, how many of each type and where the business center is. In a city […]

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product descriptions

Sell More with Better Product Descriptions

“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean — neither more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “which is to be master — that’s […]

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smartphone marketing

Smartphone Marketing is Smart

What three things do you always take with you when you leave your house? Almost universally, the answer is your keys, your wallet and your smartphone. For decades, urban dwellers left home with just their keys and their wallets. At some point, smartphones became so important that they couldn’t leave home without them, either. A […]

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junk mail

What Antique Dealers Can Learn from Junk Mail – Part 2

In Part 1 of What Antique Dealers Can Learn from Junk Mail, we discussed the criteria for developing a good display ad. Next, let’s apply the guidelines to our sample ad and see what we can come up with. The most important part of a display ad is the headline. Headlines, whether online or in […]

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junk mail

What Antique Dealers Can Learn from Junk Mail

I have a confession: I am a junk mail junkie. Unlike most sensible people (you, perhaps?) who throw junk mail into the trash, I read everything. Offers for credit cards and insurance, car dealership flyers, coupon mailers, newspaper ads, and long-form sales letters get read from beginning to end. I’ve been doing it for 40 […]

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writing product descriptionss

Four Tips for Improving Your Product Descriptions

Earlier this year, Google revised its search-results ranking algorithm in a way that will help some online sellers and hurt others. Google constantly makes “corrective” adjustments to its algorithm, in an attempt to provide better search results for users and quash those webmasters who try to “game” the system in order to gain page position. […]

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Capture Millennials

How Antique Dealers Can Capture Millennials

Today, the antique business has a new problem: old customers. Boomers and their parents, who have been collecting antiques for decades, no longer have the room or the inclination to buy more antiques. Their successors – the Millennials – do not seem to care for antiques. “The trend is away from antiques,” says Red Whaley, […]

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