Social Media

engage customers through social media

facebook marketing

Use Facebook to Build Trust in Your Brand

Walking down Main Street in Mt. Airy, N.C., I feel like I’ve stepped into a 1960s sitcom. Mt. Airy, the boyhood home of Andy Griffith, was the inspiration for his television home town of Mayberry. As I stroll by Floyd’s Barber Shop, I peek inside and notice that all the chairs are full. Not the […]

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social media marketing

Social Media Marketing For Your Business

These days, social media marketing is pervasive. Sites like Facebook, Twitter, MySpace, and LinkedIn now have membership bases that span generations and spread across the globe.  It is estimated that the membership of Facebook alone exceeds the population of the United States.  The above sites allow you to create a page for your business, as […]

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viral marketing

Viral Marketing Success

It’s said that in order to sell something to someone, they must know you, like you, and trust you. The know-like-trust combination is time-consuming to implement as a marketing strategy.  It requires building one-on-one relationships with your customers; getting introductions to prospects, finding common ground with them, and establishing a level of trust.  This process […]

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social media image size

Social Media Image Size Cheat-Sheet

I set up a new Facebook page for a client yesterday, and struggled to correctly size the images he provided. Part of the problem is that social media platforms change the page requirements regularly. It’s difficult to keep up with the various specifications for multimedia content across each social network (format, aspect ratio, file size). As […]

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social media reach

Boost Your Social Media Reach With These Three Tips

Apparently, Samuel Clemens (aka Mark Twain) was quite a salesman. I’ve always thought of Twain as a teller of homespun tales, a social commentator, and a humorist. What I didn’t know was that Twain was as savvy at marketing as he was at writing. I can only imagine what he could do with today’s social […]

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facebook marketing

Why Your Facebook Marketing Isn’t Working

The topic of discussion at a recent small business gathering was “What’s new in your marketing plan for 2016?” My answer was “Nothing so far.” Perhaps if an entrepreneur develops a new platform that combines some of what I’m already doing, I’ll consider making some changes. In the meantime it’s status quo for me. I […]

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facebook build trust

5 Ways to Use Facebook to Build Trust

Walking down Main Street in Mt. Airy, N.C., I feel like I’ve stepped into a 1960s sitcom. Mt. Airy, the boyhood home of Andy Griffith, was the inspiration for his television home town of Mayberry. As I stroll by Floyd’s Barber Shop, I peek inside and notice that all the chairs are full. Not the […]

Continue Reading